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Privacy Policy

Effective: 2026-05-24 · Version 1.0 · Atrium ("we", "us")

The short version

What's stored on your device

You can wipe all of it in Settings → Delete all my data, at any time. There is nothing to ask us to delete — we have nothing.

Optional iCloud sync

If you enable iCloud sync (a Pro feature), Persona uses your private CloudKit container. Apple holds the data in a way that — per Apple's iCloud Data Security overview — is end-to-end-encrypted for supported categories. We have no access.

BYOK (Bring Your Own Key)

If you choose to use OpenRouter, Groq, Together AI, Hyperbolic, or HuggingFace, your iPhone calls that provider directly using your key. Those companies have their own privacy policies that you should read. We are not the data controller for those calls.

Some links to those providers in our app are affiliate / referral links. The provider may share with us a one-line monthly report of how many people signed up through our link and an aggregate pay-out figure. We do not receive any per-user data, conversation content, or token-level information.

Crisis hotlines

When our on-device detector spots distress, Persona shows you the crisis hotlines for your iOS region. The phone-call action uses iOS standard tel: links — that call goes through your carrier, not us. We log the crisis event locally so the app can be gentler for the next 24 hours.

Children

Persona is rated 17+ and gated by a confirmation screen. It is not directed to anyone under 17. We do not knowingly collect data from minors (we do not knowingly collect data from anyone — see above).

Your rights under GDPR / CCPA / CPRA / LGPD

You have rights to access, rectify, and delete personal data. Because we hold no personal data of yours, those requests resolve as "we have nothing to give you" or "delete it yourself in Settings." If you'd like that confirmed in writing for your records, email jasperabundant@gmail.com.

Changes

If we materially change this policy, the version number above will increment and the in-app onboarding will prompt you to read and re-accept on next launch.

Contact

Atrium · Zhang Jiahao · jasperabundant@gmail.com · +60 17 7023664